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Sales and Customer Analytics

Obtaining and retaining profitable customers in today’s business environment is tough. 

Customers’ attention spans are short, especially in the context of our age of information overload. In order to stand out, it is essential to really ‘know’ your customers, providing them with personalized offerings and expert services, both during the sales process and ongoing customer engagements. Prescriptive analytics allows you to do just that. It is about knowing your customers and making decisions that maximize customer lifetime value.

The solution naturally integrates into call centers, websites and mobile apps to automate the application of the intelligence. It’s been widely deployed across a number of industries including insurance, banking and telecommunications.

Business Benefits

Increased campaign profitability
Increased Profitability of Sales Campaigns
Higher customer lifetime value
Higher customer lifetime value
Enhanced product design
Enhanced product design
Improved customer satisfaction and retention
Improved customer satisfaction and retention

What we do

The BusinessOptics Sales and Customer Analytics solution maximizes the success of sales campaigns by optimizing important business metrics such as Customer Lifetime Value (CLV). It uses prescriptive analytics to:


Optimize lead selection and identify  identify up-and-cross sell opportunities
Optimize lead selection and identify identify up-and-cross sell opportunities
Optimally match agents and leads
Optimally match agents and leads
Recommend-optimal-time-and-channels-for-contact
Recommend optimal time and channels for contact
Provide real time agent guidance on product recommendations and pricing
Provide real time agent guidance on product recommendations and pricing
Prevent customer churn
Prevent customer churn
Provide-customer-and-sales-campaign-insights
Provide customer and campaign insights

Case Study

The financial benefits from using the product are enormous, with customers typically improving profitability by about 30% and obtaining a 10x return on investment. Additional benefits include:


Improved Customer Satisfaction
Improved Customer Satifaction
Better product design
Better Product Design
Increased Brand Value
Increased brand value

Start making smarter choices now

Let's talk about how we can help you with your specific challenges.